Implementing effective data-driven personalization in email marketing hinges on the meticulous integration and management of diverse customer data sources. This deep-dive explores the concrete steps, technical nuances, and best practices required to connect, cleanse, and leverage your data for hyper-targeted email campaigns. Whether you’re dealing with multiple CRM systems, web analytics platforms, or e-commerce databases, mastering data integration is the foundation for scalable, precise personalization that drives engagement and ROI. Table of Contents Identifying Relevant Data Points Connecting and Syncing Data Sources Ensuring Data Quality and Consistency Practical Techniques for Data Integration Common Pitfalls and Troubleshooting Identifying Relevant Data Points…